4/19/2023 0 Comments China tencent wechat![]() Tencent also had China’s substantial mobile Internet population to tap into. In 2011, China was home to 1.3 billion people, most of whom use their phones to browse. Tencent, which started as an online chat room platform called QQ, leveraged those users and capitalized on the social media gap to start WeChat.īut Tencent didn’t just have state policies that blocked competition on its side. Facebook, Twitter, and other social media sites were blocked in China in 2009 due to Chinese government concerns over content control. This massive growth was propelled by the unique economic and political atmosphere in which the company was created. Since the app launched in January 2011, WeChat’s number of active monthly users has grown from 2.8 million in Q2 2011 to 963 million in Q2 2017 according to Statista. So how did this monolith of an app come to be, and how is it faring against regional and global competitors? WeChat And Its Global CounterpartsĪccording to App Annie, as of January 23, 2018, WeChat ranked number three on the app store in China overall and number one among social networking apps in China and Macao. According to The Economist, over one-third of WeChat users spend more than four hours in the app each day. WeChat is the primary means by which mainlanders communicate with family, friends, colleagues, and employers. As a result, it has woven itself into the fabric of everyday Chinese society. The Chinese super app offers users a platform through which they can do almost anything online. That copycat has since baffled other giant social networking companies like Facebook with its all-in-one approach to messaging and apps.įollow Crunchbase News on Twitter & Facebook WeChat, known as Weixin (pronounced way-sheen) in Chinese, was born as a WhatsApp copycat.
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